alex_245px_125px‘As suppliers of genetics to the industry, it is important that breeders understand what the long term direction of the Australian beef industry is and what traits are required if that direction is to be realised. Both these areas require immediate attention from an united, committed and passionate Hereford community. It is my hope that this can be achieved as soon as possible to ensure that we take advantage of the opportunities that exist within the Australia Beef Industry.’

An update from Herefords Australia CEO, Alex Ball. Excellent clearance rates, the importance of effective Breedplan data submission, working together to promote Herefords and outstanding results from the Hereford BIN 4B cohort.